World Mental Health Day: Picfair offers free images, $27,000 in grants and interview ideas


Photography startup Picfair is making a big push this year around World Mental Health Day, which falls on October 10.

Along with £20,000 in grants (about $27,400 / AU$37,600) and free images, he announced a series of Instagram Live interviews with photographers Emma Hardy, Francis Augusto and Charlie Clift (pictured above), as well as Scott Shillum and Steve Wallington, founders of The Photography Movement – ​​a non-profit organization promoting mental health through photography.

• Read more: Can photography improve your mental health?

Interviews will take place via the Picfair Instagram account and are part of a campaign called “Mind The Lens” running throughout October, in which Picfair transforms its social media channels into conversations, guides and content that promote better mental wellbeing.

Francis Augusto will be interviewed on Picfair’s Instagram channel in October (Image credit: Francis Augusto)

Emma Hardy is known for her intimate and oblivious portraits of famous faces such as Tilda Swinton, Natalia Vodianova, Noomi Rapace, Michael Fassbender and Stella McCartney. Francis Augusto is a photographic artist who enjoys documenting people and everyday life, and his clients include Adidas, Canon, Getty Images, Google and The Sunday Times.

Charlie Clift has been commissioned by artists like BAFTA, QG, The Sunday Times Magazine and the BBC, and his work has been featured in the National Portrait Gallery and the Creative Photo Review Annual.

Picfair will also host guest content from photographers such as Paul Williams and Matt Doogue, both passionate advocates of the role photography has played in their recovery from mental health.

Subsidies for photographers

And that’s not all: £20,000 Mind The Lens grants are also up for grabs for those looking to pursue a unique mental health and photography project.

Picfair is awarding 10 grants of £2,000 (approx. $2,740 / AU$3,760) to projects that explore or support the relationship between photography and mental health. Applications are open to photographers, mental health specialists, or anyone working on wellness projects that incorporate photography. Submissions close October 29 and grants will be announced November 15 – you can apply here.

Entries will be judged by a jury including Fiona Shields, Head of Photography at The GuardianKaty Cowan, founding editor of Creative boomand Picfair’s Chief Content Officer, Philip Mowbray.

(Image credit: Jose on

Partnership with a non-profit group The photographic movementPicfair will also launch a range of free tools and content throughout October, including a free image gallery (Picfair will pay photographers) for anyone covering mental health issues in the media.

This special gallery will be curated from over 500,000 photography stores on Picfair, with the aim of broadening the visual spectrum of mental health imagery available to journalists and bloggers.

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