Simu Liu uses old photos to promote a new book

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Photo via Gage Skidmore/Flickr (CC BY-SA 2.0)

Simu Liu quickly becomes a master of self-promotion, after the Shang-Chi and the Legend of the Ten Rings The actor embraced his past and began drawing on a series of archive photos he took in 2014.

The range of images, which show Liu doing all sorts of snaps — like handing people papers or smiling vaguely at the camera — have become his go-to for online interactions.

He used one of the shots several months ago to applaud the haters who assumed Shang Chi would fail, resulting in a truly hilarious tweet. As the internet became more aware of her, her stock photos began circulating in earnest. People started editing his Shang Chi outfits in the old footage, poking fun at Liu while celebrating her hit movie.

Liu is back, once again relying on those old footage — for which he was paid a whopping $100 — to promote his projects and train the haters. They once again helped him, successfully helping Liu promote the release of his next book, We were dreamers.

The 32-year-old shared a tweet from user @thefalccn, who cleverly worked Liu’s next release into some of the old archive footage. The tweet came in response to another tweet from Liu, which announced the imminent release of his memoir, which he called “with all his heart and soul”.

“It took almost three years to write this story of our little family of dreamers, and I absolutely can’t wait to share it with you,” he wrote below the tweet.

In response to his advertisement, the user @thefalccn Photoshopped an image from the book into several of Liu’s old photos, spawning a hilarious – and surprisingly effective – new marketing strategy.

The Photoshop is a bit terrible – apparently on purpose. Liu’s hands are rarely in a reasonable position to hold a book in the first place, which is a big part of why the pictures work so well.

Liu quickly picked up the spectacular tweet from @thefalccn, and re-shared it with his 881,600 Twitter followers. He captioned the tweet, which initially proclaimed how @thefalccn would react to receiving their copy of the book, with a note that he “knew these stock photos would come in handy one day.”

He tweaked the succinct tweet with another note to buy We were dreamersand within hours the tweet was garnering thousands of likes, retweets and comments from amused fans.

Many people noted that Liu would never escape his old stock photos, an idea that Liu doesn’t mind too much. He responded to one person’s comment by saying “there’s no shame in being one of the greatest stock photo models of our time.”

He’s not wrong. And that photo shoot from long ago is really paying off in the form of viral moments, as Liu continues to find excuses to share the old footage.

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