Shutterstock integrates DALL-E for AI-generated “photos”


Shutterstock has announced a collaboration with DALL-E makers that will allow users to generate CG images on its platform.

The stock photo website will use OpenAI’s software to allow its customers to “generate and instantly download images based on the keywords they enter.” The integration should be launched in the coming months.

Remunerate the photographers who have fed the machine

Artificially intelligent (AI) image generators are created by machine learning programs that have been fed millions of real photos and their accompanying descriptions. This process tells the AI ​​how to generate a photo of an elephant riding a bicycle, for example.

This means that millions of photographers have had their work used in ways they did not consent to. Shutterstock has recognized this and created a new fund to compensate photo owners whose work has been used to power the AI.

“Given the collective nature of generative content, we have developed a revenue share compensation model in which contributors whose content has been involved in training the model will receive a share of revenue from datasets and downloads of all AI-generated content produced on our platform,” Shutterstock wrote in a press release.

Shutterstock’s planned fund is a sign that the copyright of AI-generated images is still far from certain, with no clear rules surrounding ownership of AI-generated art.

“Shutterstock has also created the framework to provide additional compensation to artists whose works have helped develop the AI ​​models. The Company also aims to compensate its contributors in the form of royalties when their intellectual property is used,” it adds. -he.

It also says it will focus its R&D efforts on “collecting and publishing information related to AI-generated content” – with the intention of positioning itself “at the forefront of emerging technology”.

“The means of expressing creativity are constantly evolving and developing. We recognize that it is our great responsibility to embrace this evolution and ensure that the generative technology that drives innovation is grounded in ethical practices. We have a long history of integrating AI into every part of our business. This expert-level skill makes Shutterstock the perfect partner to help our creative community navigate this new technology. And we are committed to developing the best practices and experiences to achieve our goal of enabling the world to create with confidence,” added Paul Hennessy, CEO of Shutterstock.

Both Shutterstock and Getty Images have banned the uploading of AI-generated images to their respective stock photo websites. Uploading synthetic images to Shutterstock is still prohibited, but users can now create their own on its platform.

After DALL-E was made publicly available, OpenAI announced a series of collaborations as companies use the Image Builder API.

Picture credits:Featured image created by DALL-E.


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