How to find great stock photos for your blog

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You deserve great stock photos

You’ve heard the expression “A picture is worth 1000 words”. If you’ve ever gasped at a beautiful picture or imagined yourself in the picture, then you know what I mean. A well-thought-out image can capture your prospect’s attention and encourage them to read (and even share) your post.

Images also help your prospect remember you. According to a Hubspot article on the importance of visual content, “When people hear information, they’ll probably only remember 10% of that information three days later. However, if a relevant image is associated with this same information, people will retain 65% of the information three days later..

Yes, images are important.

However, you don’t want just any old graphic. If you really want to stand out among the sea of ​​competitors, you need impactful images that grab your potential reader by the collar and scream, “I’m here!” I am the thing you are looking for!

So how do you do this?

You can go to a stock photography site and grab the first picture you see, but most stock photography sites are filled with bland, generic photos. A group of models in business suits is neither relatable nor eye-catching. Moreover, you may not even have the right to use the photo! (No one needs to be slapped with a lawsuit!)

Here is a better option.

5 Ways to Find Great Stock Photos (And Know You Have the Legal Right to Use Them)

First, let’s talk about what makes a great stock photo.

  1. conveys emotion – Good images help your prospect “feel” something. Whether that sentiment is “beauty,” “confidence,” or something else entirely, use images that make your prospect smile, inspire confidence, or any other emotion that goes with your brand.
  2. Matches your brand – If you’re selling inspirational jewelry to urban millennials, you won’t be using stock photos of Welly wearing baby boomers throwing a fishing line into the sea. When choosing stock photos, keep in mind mind your buyer’s lifestyle and the look of your website. They must be consistent.
  3. Reliable – You probably know that cheesy images of a girl wearing a helmet won’t do much for your brand. But did you know that people prefer candid shots (or at least those that appear that way?) Blogger Igor Ovsyannykov says: “If you want people to better understand what you’re trying to tell them, choose a visual aid which is relevant. Candid shots are more humanized than model shots.”
  4. Edit – With a little creativity — and the help of Photoshop or Canva.com — you might be able to edit a boring photo into something more interesting and unique for your brand. As a bonus, you’ll know that no one else will use the exact same image in the same way!
  5. Have the rights! – You’ve probably heard the horror stories of companies receiving letters demanding thousands of dollars – all because they used an image they weren’t allowed to use.

The truth is that image copyright is a confusing area. Even reading the fine print does not guarantee that you will understand the difference between royalty-free and rights-managed images.

You probably already know that you can’t just use the graphics that show up on Google’s image search, but you might not realize that you’re not necessarily covered just because you bought the photo on a photo site.

Many stock photos can’t be used for commercial purposes, and if you’re running a blog with the intention of selling a product, you’re putting yourself at risk. That’s why it’s essential to use a free stock photo site that allows images to be used for commercial purposes. Or ask a legal professional to check the license requirements if you are unsure.

There’s no doubt that today’s highly visual web requires good images. If not, how are you going to grab the attention of your prospects? This is especially true when it comes to marketing your blog and products on sites like Instagram and Pinterest.

Yes, it’s clear that stock photos have come a long way in recent years and there are some great options that go way beyond the cheesy staged photos of the past. However, make sure you have commercial rights to use them!

What’s your favorite way to use stock photos?


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