Google Ads is relaxing its policy on using stock photos in Image Extensions, which means you no longer have to source your own visuals.
This update is part of a series of changes to Image Extensions, which also includes the ability to display them in desktop ads.
Here’s an overview of all the Image Extensions updates and how they can help your business.
Create Google Ads Image Extensions with Stock Photos
Google makes it easy to use Image Extensions by offering a searchable library of stock photos that can be used in ads for free.
This change is being rolled out in response to feedback that finding unique visuals is a challenge for many people who want to enhance their ads with Image Extensions.
Now, when asked to choose a visual for an Image Extension, you can select the “Stock Images” option.
After you find a photo you want to use, you can crop it to square or landscape format before applying it to your extension.
As a best practice, Google recommends using at least three relevant visuals in Image Extensions.
Image extensions now show in desktop ads
In the coming weeks, Google will begin displaying Image Extensions in desktop ads.
Previously, Image Extensions were reserved for mobile ads.
If you’re already using Image Extensions with your Google Ads, you don’t need to do anything else as they will automatically show up on desktop.
You can view the performance of your ads with Image Extensions on desktop device performance by segmenting your performance data by “Device”.
This update also applies to Dynamic Image Extensions.
Use Dynamic Image Extensions with any language
Previously, Dynamic Image Extensions were only available in English. Now they are available for all languages.
What makes dynamic image extensions different is that they use machine learning to select the most relevant visuals from your landing page to add to your ad.
To use Dynamic Image Extensions, activate from the Extensions your account page.
Once you enable it, Google will add your landing page images to the corresponding ad groups in your Search Network campaigns.
Source: Google Ads Help
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