Great news broke tonight that Getty Images, which has a library of over 150 million high-resolution photos, publishes millions of free images online. Getty Images has launched an integration tool allowing users to use and share selected photos from the Getty Images library, which will continue to host and track them.
Getty’s motivation behind releasing this tool is to prevent people from copying their images without attribution or the possibility of being paid for them. They take what people are already doing and make it legal. This is great news for anyone publishing content, as this integration tool provides free access to around 40 million photos in the Getty Images library. The Getty Images library has always been built around paid content, so posting so many free images online is a big deal.
While using the tool, the images are embedded with a backlink and attribution. They will assess what else to add to the tool after seeing how people are using it. Some options they are considering are adding ad overlays, paid features, sharing limits, and expanding it to video.
This tool is not for commercial content, but rather for the world of social media and user-generated content where people have become accustomed to reusing copyrighted images freely. The idea is to educate and make more users aware of what Getty Images has to offer.
Here’s a quick look at how to use Getty Images’ new integration tool to find millions of free images online.
First, go here to search for an image. You might want to bookmark this link for later. When scrolling through the results, hover over the image of your choice and look for the small embedded icon as shown in the example above.
When you click the embed icon, you’ll receive a piece of code to paste into your website or blog. The end result looks like this:
Nice and easy, right? I hope you are as excited about this new tool as I am. This is a real game-changer for bloggers and content marketing in general. Do you see yourself using this tool in future blog posts? Let me know your thoughts in the comments section!