Getty has made great strides, but more work needs to be done to accurately reflect today’s fathers and families. Families are multiracial, and it’s not just mom and dad anymore. Getty’s searches for “gay dads” and “single dads” have increased 53% and 60%, respectively, over the past year. But when you search for “gay daddies” in Getty’s public collection, about 1,700 results come up. Comparatively, there are around 325,000 results for “mom and dad”.
“The next evolution of this, what we see, is [the idea of] fathers become more intersectional and more inclusive. We see different types of modern families: two fathers, two mothers, interracial,” said Marks, the senior art director. (Only a handful of the most downloaded images of dads from the past decade that Getty provided included people of color.)
“This is what exists in the world and we want to represent it.”
But images with two dads, two moms or trans dads are still not the best sellers at Getty.
Brent Almond, who blogs about parenting at Designer Daddy(opens in a new tab) and lives in Maryland with her husband and eight-year-old son, said he rarely sees himself in file photos or even in advertisements aimed at parents. When he received several catalogs from photo sites like Shutterfly and Snapfish over the holidays in 2013, he saw photo after photo of heterosexual couples. It pissed him off so much that he saw pictures again(opens in a new tab) featured in four catalogs and found no same-sex relatives. He had the same experience in 2015(opens in a new tab)and not much changed.
“Not including same-sex couples is basically saying you don’t belong,” he said. “You don’t belong in the happiest moment in our culture.”
Dads like Almond and Bogle have their own dad pic wishlists. Bogle wants to see dads take their daughters to sports games, not just their sons, and Almond would like to see dads get their sons’ nails painted, not just their daughters.
“It breaks all gender norms,” Almond said.