Adobe partners with Creatives of Color to create more diverse stock photos

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Does your stock image suffer from a lack of diversity? Adobe has a solution. The company has recently partnered with three stock exchange agencies; TONL, Mocha Stock and Diversity Photos to help expand their catalog of stock photos and diverse images. This was done in an effort to replace images containing harmful stereotypes with more nuanced and inclusive depictions of people of color (POC). Their hope is to amplify the collections of those agencies dedicated to the authentic representation of all ethnicities and cultures.

“Photographers see the world in ways that are unique to their own diverse experiences, and those perspectives are incredibly valuable,” Debbie Grossman, Strategic Business Development Manager, Adobe Stock Premium, said BLACK CORPORATE in a report. “We focus on sourcing diverse content for two reasons: first, because it realistically describes the world we live in, and second, because customers demand it. Customers have been asking for a Diverse content, but produced content doesn’t always speak to both diversity and authenticity. Unfortunately, this tends to be tokenistic. But at Adobe Stock, we care deeply about finding content from a diversity of creators. who can represent their own communities more authentically and positively.

When asked why they decided to partner with Adobe, Karen Okonkwo, co-founder of TONL responded that “access is crucial for imagery to reach everyone. By having our images on Adobe Stock, it allows POC working for various organizations to see a credible outlet hosting our images, which will allow more consumers to use our images in their professional and hopefully , beyond.

The partnership was born when Adobe became familiar with TONL’s work and contacted them to collaborate. “We appreciated Adobe’s approach and level of professionalism and authenticity,” continued Okonkwo. “Plus, we’re using Adobe’s creative tools, so it seemed like the perfect partnership to get started.”

Adobe Stock Imagery in partnership with TONL (Image: TONL)

Adobe has admitted that sourcing diverse content can be extremely difficult, which is why these partnerships have emerged. “We are fortunate, in part due to Adobe’s commitment to diversity and creators, to be able to partner exclusively with diversity-focused stock companies such as Diversity Photos, TONL and Mocha Stock. These are all companies that are focused on improving diversity and representation in stock,” said Disgusting man.

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