Adobe has come up with a weird and hilarious new idea to promote its new Adobe Stock royalty-free image service. The company is turning infamous stock photos into a new line of limited-edition clothing. It’s called Adobe Stock Clothing.
Some of the more generic stock photo concepts are well represented in clothing line products. There’s a T-shirt based on “Laughing Woman Eating Healthy Vegetable Salad”:
A sweatshirt with “Happy senior couple piggybacking on the beach”:
“A man in the office frustrated with technology”
“Smiling seniors using laptop”
“International business team working around a laptop”
“Firm handshake between business partners”
“Happy office workers pointing to blank sign”
“Call center woman wearing headset”
“Some archival footage has earned its place in the history books,” says Oskar Hellqvist, creative director at advertising agency Abby Priest. “Classic patterns that have been hackneyed into hilarious clichés, known, loved and/or hated by everyone. These images serve their purpose, surely. To me, however, they are a representation of the old world of stock footage.
“It’s time for them to retire and make way for new classics, premium content, and a smarter, more efficient way of working,” Hellqvist continues. “Making them into a limited edition clothing line is our way of saluting them and an attempt to create something disruptive and unconventional within the genre.”
You can download the Adobe Stock Apparel lookbook from the Adobe website.
(via Adobe via DPReview)